The First Line is giving away 100 subscriptions. Here's the catch: You have to find them.
"It's actually quite simple: We printed off 100 business cards. Each card has a picture of our typewriter on one side, and an Internet address and random code on the back. Using our network of writers, subscribers, and friends, we've put two cards in one (or two) bookstores in every state. Each card can be found in a copy of a particular book....Once you find a card, log on to the site, send in the code, and we will start your your free subscription (one subscription per household). We're pretty sure this is the largest literary treasure hunt ever."
I'm pretty sure it is, too.
To find out more (and to read the helpful hints to help you locate the cards), click here. Good luck!